Sooey is back and bigger than ever!

11.06.2026

Sooey Takes To The Skies!

Following the incredible success of last year’s 20,000 Miles for Smiles campaign, which saw Marsh Industries donate £23,450 to seven children’s hospitals and hospices across the UK, Sooey is back for another very special Christmas mission!

This year, Sooey is taking to the skies to support seven air ambulance charities, with Marsh Industries proudly committing £27,000, shared between the charities to help support the incredible work they do every day.

As Sooey embarks on his latest adventure, he’ll be travelling across the UK, visiting air ambulance bases, meeting the dedicated teams behind these lifesaving services, and shining a light on the vital work they carry out for families and communities.

Air ambulance services play a crucial role in delivering emergency care when every second counts, helping patients reach the specialist treatment they need. Through this year’s campaign, we hope to raise awareness of the extraordinary work these charities do and the importance of supporting them.

We invite you to follow Sooey’s journey, cheer him on, and discover more about the incredible organisations he’ll be visiting along the way.

Together, we can help Sooey spread smiles and support lifesaving care across the UK!

The seven air ambulance charities benefiting from this year’s campaign are:

• Air Ambulance Charity Kent Surrey Sussex (KSS)
• Dorset and Somerset Air Ambulance
• East Anglian Air Ambulance (EAAA)
• North West Air Ambulance (NWAA)
• The Air Ambulance Service (TAAS)
• Scotland's Charity Air Ambulance (SCAA)
• Wales Air Ambulance Charity (WAAC)

Follow Sooey’s journey!

Check back here for campaign updates and follow Sooey’s adventures across our social media channels.

Follow us on LinkedIn, Facebook and Instagram to see where Sooey is heading next!